American Apparel faced significant controversy in 2014 when founder and CEO Dov Charney was ousted due to numerous allegations of sexual misconduct. These claims, which had accumulated over several years, created a damaging narrative that ultimately tarnished the company’s reputation. Delayed action in addressing such issues allowed them to escalate into public scandals, casting a long shadow over the brand.
Taking swift and transparent action on internal misconduct—whether by employees or executives—can prevent these situations from becoming larger public issues. Proactive management not only preserves reputation but also reinforces a culture of accountability.